Tuesday, December 31, 2019

Capital Punishment - Indian Perspective - 4621 Words

INDEX 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 2. Procedure when Death Penalty is Imposed†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 3. Constitutional Validity of Death Penalty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 4. Evolving Parameters for Imposition of Death Penalty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 5. Similar Crimes, Different Punishment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 6. Sentencing Policy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 7. National Crime Record Bureau†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..18-20 8. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..21 INTRODUCTION The Death Sentence is the harshest of punishments provided in the IPC, which involves the judicial killing or taking the life of the accused as a form of punishment. The question of whether the state has a right to take the life of a person, howsoever gruesome the offence he may have†¦show more content†¦The statutory provisions do not provide an guidelines as to when the judges should impose capital punishment in preference to imprisonment for life, or to award lesser sentence of life imprisonment. A wide judicial discretion in opting for either of the punishments is vested with the judiciary. When the court decides that death penalty is appropriate sentence to be imposed in the light of the circumstances of the case, the nature of the offence committed and the absence of mitigating factors, then the court under the provisions of s 354 of the CrPC has to give ‘special reasons’ as to why it came to this conclusion. The above provision was brought into the CrPC necessitating the court to give ‘special reasons’ for awarding death penalty. This was in contrast with the earlier provisions which made death penalty the rule, in case the court came to the conclusion of guilt of murder against the accused, and the requirement that the court was required to give special reasons only when awarding life sentence. Thus, the amendment in 1973, in form of the present provision, makes it mandatory for the court sentencing to death to record special reasons. 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Monday, December 23, 2019

Strategic Planning Strategic And Tactical Planning

In my facility, we take a regimented approach to strategic and tactical planning. There are usually multiple committees formed and operational at any given time, addressing various operational and clinical organizational needs. The committee meetings are highly structured in their approach to identifying the problem, brainstorming for potential solutions, and determining implementation and monitoring/feedback methods. After each meeting, a document is created to â€Å"map out† the short and long term goals and identify the staff responsible for implementation and monitoring. This document serves to literally keep everyone on the same page during the entire process. As goals are met and feedback is obtained, the committee continues to meet to make any necessary modifications or adjustments to ensure progress continues towards achieving the identified goal. This strategic planning process is very similar to the one depicted in our textbook. 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Sunday, December 15, 2019

Marketing Plan Nike Free Essays

string(63) " available online in January 2012 refering to the launch date\." INTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer:Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. We will write a custom essay sample on Marketing Plan Nike or any similar topic only for you Order Now A comprehensive analysis, using market data and market research, allows us to assess all areas affecting Nike’s strategic direction: Current market situation: detailed consumer and business market segmentation and analysis of market drivers will be undertaken to identify the most valuable target segments and underlying reasons for market entry/opportunity. Specific target areas are evaluated to provide key inputs: product, pricing, retail structures, sales and distribution planning – A review of competition: extensive competitive profiling in areas such as positioning, brand, target segments, value proposition, market offer, pricing, customer care, sales distribution, enable assessment of competitors’ strengths and weaknesses Threats and opportunity analysis: analysis of relevant threats and opportunities that the product might face. An internal SWOT highlight areas of valid advantages and disadvantages, providing input to market entry positioning and value pro position – Objectives and issues: description of limitations or possibilities within the current plan that affect objectives to attain or issues that might affect market and segment growth – Identification of marketing strategy: outline of how Nike is to create customer value and the specific of target markets. It is also referred to specific strategies of the marketing mix (4Ps) and how they relate to threats and opportunities. – Action programs: how marketing strategies will be turned into actions – Budgets: shows expected revenue, expected marketing cost and ROI Conclusions from the market analysis together with internal SWOT and identified strategic risk areas form the basis for describing the market entry/opportunity. Contents 1. Executive Summary 2. Current marketing situation 3. Threats and opportunities analysis 4. Objectives and issues 5. Marketing strategy 6. Conclusion REFERENCE I. Current Market Situation 1 Market description Bulgaria isn’t renowned for specialist sports stores. The news for sports goods businesses is generally positive, given Bulgaria’s negative expectations for rapid economic development being one of the poorest members of the EU. Meanwhile, some analysts expect sports clothing and shoes to climb in demand. â€Å"The global economic crisis has not yet significantly affected the sport goods market because when people cannot afford to buy apartments they prefer buying goods such as trainers,† said Kr Tsonov, (Director of Sport Depot). Tsonov said annual turnover of branded sport goods in Bulgaria last year was approximately Euros63 million, relatively small for a population of 7. 5 million people. The figure doesn’t include significant equipment imports from China and Thailand. Germany’s Adidas has some 40% of the market share, with revenues of about Euros 39 million annually. The US Nike and German Puma brands each earn Euros 19 and 13 million over the same period. The Bulgarian sport goods market is still developing. Branded sport clothes and shoes are generally favored sales compared to specialized sport equipment, including that for extreme sports. But the current small volume of sales is the main reason why large international sports chains have yet to enter the market. Currently, specialized sport goods are offered by a large number of retailers, but most dealers have just one store. In Sofia, there are about 20 such stores and countrywide there are around 70. But mass distribution has yet to gain a stronghold. When it does, as large brands seek to leverage growth in untapped territory with franchising deals, the Bulgarian sports market will streak away. The main consumers of Nike products can be divided into the following major segments: proffessional athletes (approximately 65  000); †¢ active amateurs (between 20-55 years of age, 368 728), †¢ students (fashion or trend fostered, approx. 896 734); †¢ young active people (between 15-19 years of age, who practice sport for good body shape or just for health, approx. 220 937) and †¢ people from upscale market (usually earn above the average for the country, who would like to feel comfortable and look good when training, approx. 00  000). (Ministry of physical education and sport, 2011, National Statistical Institute 2011) Professional athletes seek better performance and to reach the best of their potential. Product characteristics include light weight, high innovation and cushion technology. For instance Carl Lewi’s custom-designed pair of golden-colored Nike racing spikes made with Zytel, sources state that each shoe weighed about 94 grams. Active amat eurs and people from upscale market are concerned with low risk of injuries and better performance. Product can be viewed with light weight and cushioning technology. Air Max a renowned running shoe by Nike, specially designed to provide the ultimate in impact protection — reducing shock and distributing pressure, best characterizes the product. (www. footlocker. com/searchresults/keyword:nike+air+max/) Students and young active people have similar traits – comfort and trend. Design and cushioning technology is what the product is aimed for. Good example is the online Nike shop, where you can custom your gear – shoes. http://nikeid. nike. com/nikeid/index. jsp#home In general, Nike’s products are considered to be upscale and versus the competitors the pricing is relative higher. Given that the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. This may represent a weakness, having in mind the lower output of the economy in Bulgaria. To overcome any future problems, especially in high price line, Nike is open for emerging technologies and heavily invests in innovation towards the development of new products, specifically the Nike Alpha Project, a revolutionary new line of athletic shoes. Nike was negligent in the past towards the mid-to lower-price-point products, which offers another gap for improvement. To better develop competitive position at all price points more resources and time should be dedicated. There is a great potential in the lower price point and these are needs that can meet the specific characteristics of the Bulgarian market. A. J. Almaney, Ph. D. (2000) 1 Product review According to Nike, the following shoe styles will be available online in January 2012 refering to the launch date. You read "Marketing Plan Nike" in category "Papers" Regular follow up or update can be found @NikeStore on Twitter. These styles may also be available  at  authorized Nike retailers or authorized Jordan retailers. |JORDAN | |DATE |STYLE NAME |COLOR |PRICE |STYLE # | |01/07/12 |Air Jordan 8. 0 |Black/Dark Concord-Anthracite-Orion Blue |$150 |467807-009 | |01/11/12 |CP3. V |Black/White-Stealth |$120 |487428-003 | |01/19/12 |Fly Wade II |White/Varsity Red-Black |$145 |479976-101 | | | | | | | |BASKETBALL | |DATE |STYLE NAME |COLOR |PRICE |STYLE # | |01/06/12 |Zoom Kobe VII |White/Black-Concord-Neutral Grey |$180 |488244-100 | | | | | | | |AIR FORCE 1’s NIKE SPORTSWEAR | |DATE |STYLE NAME |COLOR |PRICE |STYLE # | |01/14/12 |Air Force 1 |Black/Black |$90 |488298-007 | |01/14/12 |Air Force 1 |Cargo Khaki/Cargo Khaki |$90 |488298-300 | |01/15/12 |Air Max ’95 |Obsidian/Obsidian-White-Action Red |$150 |609048-400 | |01/21/12 |Air Force 1 |White/Obsidian |$90 |488298-105 | http://help-us. nike. com/app/answers/detail/a_id/20727 2 Marketing Mix adapted by Nike for Bulgarian Market Nike has been developing its Marketing Mix based on product, price, place and promotion. Thus, seeking the right marketing mix to best contribute to its goal of maximum profitability. Product: Nike understands the importance to satisfy every aspect of the consumer market in Bulgaria. To penetrate the competition and gain market share Nike should have an extensive range of products. Key point is to provide features, designs, various brands, packaging and benefits like extra warranties and after sale service. There is need to cater different market segments and every segment has specific requirements as well as individuals. Customized solutions of the product can be offered and shaped as per the requirements of the customer. Warranties of one year can be offered for the products and in case of defects or problems occur after purchase a replacement can be offered. This can be referred as after sale service and will help in keeping loyal customers. The competitor Addidas is offering only 6 month warranties for the Bulgarian market. There is an increasing interest in the consumer for high end brands and collaboration with other companies could trigger more sales and recognition. E. g. selling i-pods with their jogging shoes range. Price: Internationally Nike is positioned at high-end consumer market with high disposable income looking for better service and top of the line product. Basically the strategy is to provide high cost with maximum profitability, hence high profit margins. That can be justified by higher cost for innovations and advertisement collaboration with top sport athletes. A possible solution specifically for Bulgaria to overcome the high cost is to introduce special promotions during the festive season or low sales periods or by selling out old models. Place: Nike has developed wide range of distribution channels worldwide. Appropriate for the local market are retail channels: retails stores, brand stores and exclusive show rooms. Online shopping is another means of distributing its various products and its less costly compared to the rest methods. Distributers are commonly engaged to support its retail outlets. Factory outlets can have a major role in the down market, where discounted products can be disposed. Promotion: Nike has one of the most comprehensive promotion and advertising. To build awareness, brand image and loyalty Nike can use for the local market advertising, sales promotions, advertisement campaigns, public relations, publicity and sales promotions. Nike often relates to top athletes from various sports – football, tennis, golf and etc. Nike also endorses various teams and clubs, such as Levski Football team. It can use shows for product placement or it can sponsor various events – Sofia marathon, Football Cup, Golf tournaments, like Black Sea Rama or even new stadium as it did with â€Å"Alliance Arena† Nike also can use local celebrities in their advertisements to increase brand loyalty by utilizing the brand image of such celebrities. http://www. slideshare. net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike 3 A review of competition The rivalry among competitors is quite high for the industry. Nike, Adidas and Puma have grown at a remarkable rate, each offering more choices, more innovations and new trends. Marketing has performed very aggressively by sponsoring different teams and social responsibilities. Main competitors of Nike are Adidas with income for 2008 39  890 bnl and Puma with income for the same period 13  883 bnl. Nike currently is standing in second place with just over 19  248 bnl. Trade register 2007) Market positions and strategies for product quality, pricing, distribution and promotion Adidas Adidas manufactures running shoes, football boots, most famous for the Predator range, basketball Pro Model shoes. In addition Adidas makes sport apparel for tennis, rugby, football, lacrosse and separate line for gymnastics. Adidas has followed the steps of Puma and has entered the lifestyle market by offering deodorants, aftershaves, perfumes and watches. Adidas is a well known brand. Main customers are similar to Nike are athletes and sport enthusiasts. The brand appeals to both men and women and even children. Age group is between 15-35 years. Strength of Adidas include: competitive pricing, effective marketing strategy (sponsorship), market leadership (rivals Nike and Puma for local market), strong online presence (internet site facebook page and linkedin), strong distribution chain (outlets and malls – Sofia, Serdica, Tsarigradsko shousse, City, main distributer – Elmec Bulgaria), partner with leading teams – Ludogorec and Litex Weaknesses of Adidas: high cost structure, over pricing, warranty of products (only 6 months vs. Nike 1 year), no prominent local sport star advertising for brand http://bg-bg. facebook. com/pages/Adidas-Bulgaria/179106108842362 http://bg. linkedin. com/pub/dir/Atanas/Temelkov Puma Currently Puma runs in third on the local market versus Adidas and Nike. It has a different approach towards the market. Long term mission is to be the most desirable sports lifestyle brand. Thus, offering different segmentation ranging from sports (soccer, running, golf, sailing, motorsport), sport fashion (alliance with: the black label, Alexander McQueen, Yasuhiro Mhara, Rudolf Dassler) and sport lifestyle (watches, fragrances, eye-ware). Strength of Puma: fashionable brand, credible reputation, diversification, sponsoring FT Slavia, Chernomorets and Lokomotiv Sofia. Weaknesses of Puma: innovation follower, lack of market share http://www. slideshare. net/rwbcapel/pumafinal II. INDUSTRY ANALYSIS Microeconomic situation is steadily favorable. Nike continues to increase the number of representative stores in key places in the major cities. Puma and Addidas, the major competitors are fighting intensively for the piece of the pie. Entering of substitute goods on the current market is a treat for the increase of sales. Factors, which determine the demand for the Nike products are their price, revenue of the consumer, substitute goods, taste of the consumer and advertising. Increasing of raw materials might decrease sales for the products. Same goes if there is presence of substitute goods or similar products. Sports Equipment retail sales in Bulgaria increased at a compound annual growth rate of 8. 7% between 2003 and 2008. Ball sports equipment sales led the sports equipment market with a share of 38. 3% in 2008. Other specialists were the leading retail format for ball sports equipment in 2008 Datamonitor (2010). Opportunities †¢ Athletic shoes and apparel have become a must for all consumers worldwide. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. †¢ Competition is fierce at all levels in within the industry, especially among the leaders. This creates a sense of security for the companies that have been able to create a niche. †¢ Cost cutting due to restructuring of operations will give many companies the chance to price products more competitively. †¢ One area in the industry that is ever changing is research and development. The strong departments will surely capitalize on the trends of tomorrow if their efforts are successful. †¢ E-tailing, or customer-designed internet stores, is threatening the traditional distribution channels, thus excluding intermediates and allowing for increasing profitability. Threats †¢ The industry has reached a level of maturity. While style and technology in athletic apparel and footwear has reached a leveling-off point, the important aspect now is for companies to differentiate their lines. †¢ Inflation is reaching higher levels over the Bulgarian economy, which may decrease in consumer spending. †¢ Consumers are becoming savvier and may lean towards discounted items or look for substitutes. In terms of market saturation, many of the key manufacturers in this industry have been around for many years. Consumers may be scanning the market for new and different footwear and apparel products. III. Marketing Objectives and Issues Providing best quality and ba lanced priced shoes range and apparel to the customer with a special focus on the big cities like Sofia, Varna, Bourgas. Another objective is to make available the product to as many marketable stations as possible. In addition to focus on all types of customers including old aged, young men and women and children as well. †¢ Have strong representation at local and international major sporting events. Advertising at Local Football Cup in addition Champions and Europe League, Tennis tournament Zagorka Master, Volleyball Champions League and local Playoffs, local Golf tournaments – Black Sea Rama, . †¢ Maintain Brand associations with major sport stars – Grigor Dimitrov, Tzvetana Pironkova and Dimitar Berbatov †¢ Effective use of Corporate Event Sponsorships. ie. , Nike Tour Golf †¢ Develop a website solely dedicated to the Nike brand. Nike has multiple websites all integrated by Nike. com †¢ Use Nike brand loyalty to increase sales. †¢ Create a product image that differentiates from the competition. Swoosh become way of life. †¢ Increase product awareness through using an ntegrated marketing approach – 30 second TV spots, Full page magazine advertising, Varying sized billboards Competition is stiff and already has good background on the local market. Key issues that might affect the attainment of the marketing objectives is for com petitors to foresee and adapt to current environment prior to Nike and approach key sport stars and use corporate event sponsorships for their brand awareness. Competitors will definitely follow Nike in its conquest for taking market share and probably use similar methods for generating more customers. Depend in large part on first mover and economy of scale. IV. Marketing Strategy Nike hopes to create customer value and relationships by identifying three key to success strategies that they believe will be instrumental in reaching sustainable profitability. The first  is the necessity to meet the customer’s needs by offering the most comprehensive selection and knowledgeable staff. The second key to success strategy is  the need to monitor the competitive environment in an effort to ensure differentiation. And the third need is to create venues and environments for open dialogue and multitude of perspectives. This can be accomplished through proper product, pricing and promotion decisions. Product strategy: several lines of athletic shoes and apparel, diverse product mix consisting of athletic shoes apparel and equipment. Pricing strategy: product skimming strategy and product line pricing. Promotion strategy: advertising (repeat messages at low cost), direct marketing (through e-shop) and public relations (sponsorship of FT Levski). http://www. bplans. com/sports_clothing_retail_shop_business_plan/executive_summary_fc. php#ixzz1ioAOO2X2 V. Conclusion In this industry there is an intense competition, fashion trends and price sensitive consumers that have slowed the growth of this industry. Financially speaking the companies must be aware the economy is slowing and it should keep its revenues high and costs low. Internet is a huge perspective for Nike in Bulgaria, as the service is gaining more popularity than ever and it must keep user friendly apps to generate more customers than the competition. The well know formula to do this is to keep site simple and user friendly. By offering great deal and various promotions through online channels there is a potential to bring more customers and consequently more revenue and improve relationship with its clients. On the other hand involving in different events, sponsorship and tournaments could shine the brand picture and gain positive trend toward the competition. Brand awareness will be retaliated and will give competitive advantage, thus gaining more market share in the long run. REFERENCE 1. (www. footlocker. com/searchresults/keyword:nike+air+max/) 2. 2010 Form 10-K, Nike, Inc.. // United States Securities and Exchange Commission. 3. http://bg. linkedin. com/pub/dir/Atanas/Temelkov 4. http://bg-bg. facebook. com/pages/Adidas-Bulgaria/179106108842362 5. ttp://condor. depaul. edu/aalmaney/StrategicAnalysisofNike. htm 6. http://help-us. nike. com/app/answers/detail/a_id/20727 7. http://nikeid. nike. com/nikeid/index. jsp#home 8. http://www. hktdc. com/info/mi/a/imn/en/1X06BN12/1/International-Market-News/B ulgarian-Sports-Market-Limbers-Up. htm 9. http://www. marktforschung. de/studien-shop/marktdaten/sports-equipment-sales-via-key-retail-formats-in-bulgaria-to-2013-33721/? xtypocommerce%5Bcat%5D= 10. http://www. nikebiz. com/crreport/content/strategy/2-1-5-on-the-horizon. php? cat=cr-strategy 11. http://www. slideshare. net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike 12. http://www. slideshare. et/rwbcapel/pumafinal 13. Kotler, P. , Wong, P. , Sounders, J. Armstrong, G. (2005). Principles of Marketing (4th European ed. ). 14. Latest materials improve sportswear performance†. ICIS Chemical Business. http://www. icis. com/Articles/2008/08/04/9144388/latest-materials-improve-sportswear-performance. html. Retrieved 2008-10-14. 15. Ministry of Physical Education And Sport (2011). National plan for development of physical education and sport 2011-2020. Retrieved on November 24,2011, from http://mpes. government. bg/Documents/Documents/Strategii/Strategia_2011-2020. pdf 16. National Statistical Institute (2011), Population census in the Republic of Bulgaria, Retrieved on November 26, 2011, from National Statistical Institute website: http://www. nsi. bg/census2011/pageen2. php? p2=179 17. Nike 2010 Annual Report  : 18. Nikebiz  : Company Overview  : History  : 1960s, 19. Peters, Jeremy W. (August 19, 2009). â€Å"The Birth of ‘Just Do It’ and Other Magic Words†. The New York Times. http://www. nytimes. com/2009/08/20/business/media/20adco. html? _r=3ref=business. Retrieved 2009-09-30. 20. Principles of Marketing, Kotler and Armstrong, 14th edition (2011) 21. Registry agency (2007), Commercial register, Retrieved on December 23, 2011, from https://public. brra. bg/CheckUps/Verifications/VerificationPersonOrg. ra 22. www. nike. com How to cite Marketing Plan Nike, Papers

Saturday, December 7, 2019

Precision Assembly Technology and System - Myassignmenthelp.Com

Question: Discuss about the Precision Assembly Technology and System. Answer: DE novo is simply a term used to make predictions about biological features using computational models, without comparison to the already existing data. In DE novo assessing, some methods are considered, and are divided into two being, the technological ones and the biological ones. In the technological ones, the statistical description was the first method, and analysing the fosmid sequence was the second. Under the biological ones are genome simulation, multiple sequence alignment, and the copy number error. Statistical description is where the N50 of an assembly is weighed median of the lengths in the sequences it contains. Normally, the length(s) is greater than or equal to half the length of the genome being assembled. Similar to the N50 is the NG50. The only difference between the two is that in theNG50, only a rough estimation is done to the length of the genome being assembled. The fosmid sequence simply helped in assessing the accuracy of respective genome assemblies. The method was mainly used in assessing birds and snakes. Evaluation and validation of de novo and hybrid assembly techniques to derive high quality genome sequences. The biological ones, with genome simulation as the first simply is the process in which the genome for the simulation termed as the root genome was constructed by getting a DNA sequence and annotations. The DNA was later divided into four chromosomes of approximately equal lengths. The second one was the multiple sequence alignment. The MSA can be divided into columns with each representing a set of individual base pair positions in the input sequence. The sequences are in most cases considered homologous. Generally, the coverage of an MSA is considered as the proportion of the haplotype columns that contain the positions from the assembly. The third being the copy number error, is simply where, the copy number of the simulated diploid genome can be described by intervals of minimum and maximum. To establish whether the assemblies were producing many or few copies of the homologous positions, a haplotype was looked for and the copy number lay outside of the copy number interval. In conclusion, the assemblathon competition which aimed at comprehensively assessing the state of art in the DE novo was used, and a total of forty one assemblies from the seventeen different groups were received. Simulated benchmark including the correct answer, assemblies and the code that was used to evaluate the assemblies, is now free in the public. There are numerous subclasses of assembly that can be distinguished are among other things the nature of the reads, and the type of sequence such as the reference genome or the genome of a closely related species. To asses accuracy, assemblies are compared with finished sequences derived from sequencing experiments held out of the assembly process. When a reference genome or sequence is available, a comparison between the assembly and the reference is performed. Comparison is however done to well sequence related species, a thing that can be done using the complete genomic sequence of an out-group. Lastly, by using simulation, a prio ri known as the haplotype can be assessed by the process of multiple sequence alignment. This method allows us evaluate haplotype specific contributions to the assemblies. References Ratchev S. Precision Assembly Technologies and Systems. Berlin, Heidelberg: Springer Berlin Heidelberg; 2014. Evaluation and validation of de novo and hybrid assembly techniques to derive high quality genome sequences. Washington, D.C.: United States. Dept. of Energy. Office of Science; 2014 Assessing De Novo transcriptome assembly metrics for consistency and utility. BioMed Central Ltd; 2013. Shi Y, Albada G, Dongarra J, Sloot P. Computational Science ICCS 2007. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg; 2007.

Friday, November 29, 2019

Leadership reflection free essay sample

ThoughtLeading and managing is a vast process in nursing. Leadership is the process of engaged decision making linked with actions taken in the face of complex, unchartered or perilous circumstances present in clinical situations for which no standardized solution exists (Bleich, M. R. , 2011) Description: I would like to share an incident in my nursing experience where one of my colleagues played a leadership role. I was working in the cardio thoracic and vascular surgery intensive care unit (ICU) on an evening shift. It was a large unit in that hospital with 20 beds, and we had 1:1 ratio for nurse and patient. That was a busy day and the ICU was almost full with 18 post operative patients. We 18 nurses were posted in the ICU at that time except shift in-charge. As per the unit policy, there should have been one extra nurse for each shift. However, fortunately or unfortunately, no extra nurse was available on that day. We will write a custom essay sample on Leadership reflection or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, all of us were taking care of patients assigned to each of us. Around 1700 hours, the shift in-charge received an urgent call from the operation theatre, informing that the patient who was arriving from the operation room needed immediate attention. Moreover, they were sending the patient within five minutes. Just after listening to the telephone call, the shift in-charge informed everyone in the unit in a loud voice to keep the emergency medications, emergency cart and the defibrillator ready. But half of the team members did not understand why she was shouting. So that, not everyone listen to the message. One of my colleagues and I were at the very end of the unit and so we could only hear that she was shouting for something. I heard some other nurses talking about the phone call, and then I reached the other end of the unit. By that time, the patient already had arrived in the unit. When I reached there, only one staff was standing nearby the patients bed and the rest ran together to take the emergency medicines. In fact, nothing was organized to deal with that emergency situation. Neither the emergency medicines, the cart, nor the defibrillator was ready at the bed side. We all became very nervous and could not concentrate on what we were doing, because of lack of co-ordination and leadership. The patients condition was deteriorating. He was on continuous ventricular tachycardia and was hemodynamically unstable. His ABG showed respiratory alkalosis. The patient was on full code. One of our staff called code team. So, they arrived along with the physician. After receiving the surgeons command, as a team, with the other junior doctors, other nurses, cardiac perfusionist, and the respiratory therapist sincerely tried to retain the life of the patient and somehow we could do that. The time ran away and reached the end of our shift. Till then, no one remembered to inform the family members of the patient. The next day following that incident, the patients wife came to visit the patient and asked about the current condition of the patient and then she came to know about the last days happenings. She got very angry because nobody informed her about the situation, and she complained about the occurrence to our chief surgeon. Due to all these reasons, we were scolded by our chief surgeon. This situation is managed poorly because of poor leadership skills, lack of collaboration, and lack of critical thinking skills. Reflection and Analysis: Initially, I felt I was going to pass out in front of our chief surgeon. Because he was shouting and was really aggressive. My nervousness and fear did not allow me to open my mouth to rationalize the situation. At that time, I was thinking about myself and how could I run away from that situation. I did not think about the patient. Later, I questioned myself about the patient. If we could not restore his life, what would have been happened? How would have his family members cope with the loss? Moreover, the situation might become a life-long stress for me. I might think about the situation till I die. Firstly, when I reflect upon this incident, I have learnt that leadership has an important role in nursing. For instance, if our senior nurse who played the leadership role was knowledgeable about the main components and qualities of a good leader, she would not have done such a mistake in an emergency situation like that. If she knew the basics of leadership, she would have divided the task to each of us in the team. Furthermore, I have learned that a leader should be knowledgeable, able to work within the team, confident and enthusiastic. When I reviewed the leadership styles, I found the democratic leadership style is the best to be applied in nursing. Hibberd Smith (2006) says, The effectiveness of the leadership style is determined by the appropriateness of that style to the environment in which it is being used. In my opinion, a leader in nursing must be an active listener, has the skill to deal with complex / conflicting situations, protective to clients as well as colleagues, be able to convey the correct message to the health care team, be organized in their decisions, be a motivator, and be responsible to their own actions and decisions. Also in an emergency situation, each nurse is a leader. An efficient nurse must have the knowledge, skill, and judgement to manage any emergency situation. Secondly, I realised that there was a lack of communication and collaboration between the team members and the delegation task was not properly arranged. If the team leader was able to communicate the whole message which she received over the phone, we might have overcome that challenging situation in a different way. Also, failure to collaborate added to the improper handling of the situation. Riley, J. B. , (2008) says, Collaboration ensures the benefits of two heads working on a health problem; this is essential because nursing cannot exist in a vacuum. (p. 35). The situation shows a lack of empowerment of the staff by providing the elements such as the correct information on what the situation was about, enough support in the situation, and resources, along with informal/formal power. Finally, critical thinking skill is an important component of good leadership. If our team leader or the staff used their critical thinking power, the outcome of that might have been different. Critical thinkers usually start with inquiring about the current situation. We would have asked our shift in-charge about What? How? When? questions to learn more about the telephone message. Critical thinkers approach problem solutions in a systematic, organized, and goal-directed way when making clinical decisions, Arnold Boggs, (2011). Conclusion and action plan: Having experienced with this situation, I have significantly developed an insight on how such events should be handled. I now feel, if I was in the position of my colleague who played the leadership role, I would have handled the same situation in a better way. I would have informed my colleagues about the telephone message clearly and clarified their doubts. Then, I would have assigned each nurse for each task, and asked for their opinion. Also I would have work with them to meet the goal of stabilizing the emergency situation. However, I have not sufficiently developed my skills in communicating with the health care team using SBAR (Situation, Background, Assessment, Recommendation) tool. This means that I have to learn more about the communication using SBAR tool in the context of Canadian Health care System. This skill is essential to me as a learner because, I have no experience as a nurse in the Canadian Health care System, and I know that it is totally different from where I have experienced as nurse. As a next step, I need develop a learning goal in order to meet the standards of College of Nurses of Ontario. To put it in a nutshell, a nurse leader has the skills of organizing actions and decisions, as well as their focus should be on the clients well-being. In future, if the same situation occurs in my career, I will be able to manage or handle the situation smoothly without blaming anyone. I am confident that, I can easily adapt to such emergency situations without being nervous. I believe in continuous learning.

Monday, November 25, 2019

How does Williams use dramatic devices in A Streetcar Named Desire to heighten the tragic aspects of the play Essay Example

How does Williams use dramatic devices in A Streetcar Named Desire to heighten the tragic aspects of the play Essay Example How does Williams use dramatic devices in A Streetcar Named Desire to heighten the tragic aspects of the play Paper How does Williams use dramatic devices in A Streetcar Named Desire to heighten the tragic aspects of the play Paper Essay Topic: A Streetcar Named Desire Literature Williams uses many dramatic devices to develop the play as a tragedy including: symbolism, stage directions and sounds. A Streetcar Named Desire can be seen as a modern domestic tragedy as the characters are not of noble birth and the play has specific focus on a female protagonist and anti-heroine, in this case Blanche. Blanche is often difficult to have an affinity with as she can come across as snobbish and over dramatising however, her fragility leads her to be a truly tragic figure much like that of Ophelia in Hamlet. Both characters are destroyed by the death of their loved ones and both suffer deaths themselves; albeit, in different ways. Williams uses symbolism to great effect within the play. In scene 1 the stage directions describe Blanche as â€Å"a moth†. William’s uses stage directions as a crucial dramatic device, making them highly detailed so when performed on stage it could be exactly as described; they became a signature of his. Instantly, a scene of tragedy is set as a moth is fragile however essentially a creature of self destruction, in its quest towards light it often ends up destroying itself. This sense of foreshadowing intensifies the tragedy from the very beginning, suggesting no matter what Blanche does, or how hopeful things are the outcome will not be pleasant. Blanches journey on the streetcar is an important metaphor. ‘They told me to take a street- car named Desire, and then transfer to one called Cemeteries and ride six blocks and get off at – Elysian Fields’ This journey represents her life, used therefore is a type of foreshadowing, highlighting the inevitability of her descent into madness. The ‘street-car name Desire’ signifies her life at Belle Reve, her desire led her to her advances on the seventeen year old student and prostitution which forced her out, her â€Å"desire† being her hamartia. ‘Cemeteries’ has obvious connotations of death, of which Blanche has witnessed many: ‘The long parade of the graveyard! Father, mother’, it could perhaps represent the death of her old self. Elysian Fields is a reference to Greek Mythology; the place where worthy mortals rested after death. Because Blanches ‘old’ self died in Laurel she travels here to find her Elysium, however it is not found. Fate is also shown in this journey when Stanley says â€Å"her future is mapped out for her† suggests that she can’t change paths. This is backed up by Stella â€Å"In the first place, Blanche wouldn’t go on a bus† it is implied that whereas a bus is free to go wherever, a Streetcar has one destination. Blanche takes the Streetcar to Elysian Fields and so cements her downfall. This idea of inevitability links directly to Aristotle and Hegel’s theories of tragedy in which Aristotle talks about its necessity and Hegel too for the drama to attain tragic status and ‘arouse pity or fear in the spectators’ and by doing so ‘purge those emotions’ at the end, otherwise known as catharsis. The symbol of â€Å"light† is among the most significant aspects of the play. In Scene 1 Blanche says â€Å"Turn that over-light off†¦ I won’t be looked at in this merciless glare†. This idea of shying away from the light is carried on, with Blanche covering a naked bulb with a paper lantern in Scene 3 stating â€Å"I can’t stand a naked light bulb any more than I can a rude remark or vulgar action†. This action of covering the light so she is in part darkness suggests that she is hiding implying that Blanche would rather hide behind polite phrases and false pretences, rather than accept truth and reality. Blanche lives in a world of delusions. In scene six she says â€Å"I don’t want realism†¦I want magic†. She doesn’t want to face the truth; she’d rather stay in her world of fantasy, in the dark. In a more literal way, Blanche’s avoidance of the light is due to her fear of people seeing her clearly, in terms of age. The paper lantern is a flimsy thing which cannot last; merely cast a romantic glow temporarily while keeping the truth in shadow, however eventually it will be removed. This symbol is used as foreshadowing. The lantern protects her from the harsh realities of her life and when Stanley rips it off in the final scene she â€Å"cries out† as Stanley has stripped her metaphorically and she is forced into the light, into destruction. Though it is not a literal death it is a death of a sort, perhaps more tragic than that of a literal one. Williams knew personally about death of the mind, as his sister Rose suffered severe mental issues and was later given a full frontal lobotomy. Williams was in fact first going to end the play with Blanche throwing herself under a train, so perhaps he thought that her descent into total madness was more relevant tragedy for a modern age. Blanche is symbolic of illusions whereas Stanley of the truth and realism, these differences causes constant conflict between the two characters as they vie for Stella’s affections, the two cultures can be seen as the metaphor for the play and the battle between the old South and the new industrialising America. Blanche’s desperation for people to believe her lies causes the audience to feel distinct pity towards her whereas before it might have been annoyance at her snobbish attitudes. She seems entirely deluded at this point and almost a pathetic and tragic figure. Williams also uses dramatic irony in scene seven where Blanche sings Paper Moons in the bath suggesting her hope in a future with Mitch rests on him believing in her illusions however, the audience are then allowed revelations about her past from Stanley. He reveals her past and then divulges that he has also informed Mitch of the information; which Blanche does not know, creating a scene of dramatic irony as the audience listen to Blanche fantasise about a future that will never become reality. Blanche has lost any hope of a secure future. The fact that the audience are able to witness more than Blanche herself causes a dramatic tension within the audience. Blanche recedes into complete madness and illusion. As she can no longer deal with reality, she is sent to a mental asylum. Stella is essentially doing the same thing, she cannot believe Blanche’s story so ignores it. The audience have seen Blanche lie and even admit to it, and it is tragic that at the point she tells the truth and acknowledged reality no one believes her. Blanche’s decent into madness could be linked to Hamlet perceived madness as initially it was caused by the death of those around her at Belle Reve and Hamlets due to the death of his father, following this Blanche then had to battle for her sisters affections like Hamlet had to battle for his mothers. Both characters were damaged by the ones they loved in some way or another. Finally, Tennyson uses much music in the play, one of the most obvious examples of this being Blanches song in scene 7. She sings â€Å"Its only a paper moon, Just as phony as it can be. But it wouldnt be make-believe If you believe in me. † Blanche is almost admitting to her lies in a way, acknowledging her stories and herself as â€Å"phony† however, suggests that if enough people believe it and in her they can become true. The lyrics of the actual song explain how love turns the world into a fictitious fantasy. The speaker sings of how if both lovers believe in their fantasy then it will no longer be ‘make-believe’; reflecting how Blanche leads her life, she sees her lie as merely a means of living a more enjoyable life and as harmless †I don’t tell the truth. I tell what ought to be the truth†. Ophelia’s madness in Hamlet is similar to this as it is represented through songs and a close association with flowers, this is similar to Blanche’s repetition of the polka and the song of the Spanish woman selling â€Å"flowers for the dead†. The Varsouviana Polka was the song Blanche was dancing to with her husband just before he committed suicide, and it is heard- by Blanche only – at points in the play when she is feeling remorse for his death. It is first heard in scene one after Stanley asks about her husband, then in scene two it is heard when Blanche tells the story of her ill-fated marriage to Mitch. Later on in the play she says that the music only stops after she hears the gunshot. As Blanche descends into madness the polka plays more and more frequently to symbolise this tragic descent. The polka and the moment it represents are a symbol of Blanche’s loss of innocence, Greys suicide was what prompted her mental decline and since then she hears the tune whenever she begins to slip into illusion and lose grip on reality, hence it playing more often towards the end of the play. Contrastingly, Stanley is represented by the music of New Orleans; Jazz. These different types of music are representative of the respective characters, also of the social and historical situation at the time in that Blanche represents a fading Southern belle, and fading morals whereas, Stanley the ‘American Dream’. The play finishes with ‘the swelling music of the blue piano’ rather than Blanche’s polka; showing how this new America is the future. The same message is embodied in the rape. Together these devices make a truly moving and tragic play in which a descent into madness is the â€Å"death† required in tragedy as a genre. Music emphasises important moments in the play and allows the audience insight into the mind of Blanche. Williams use of symbols is also significant in stressing the tragedy of the play as they foreshadow the unpleasant ending and Blanche’s downfall.

Friday, November 22, 2019

I need a brief synopsis, Assignment Example | Topics and Well Written Essays - 250 words

I need a brief synopsis, - Assignment Example are clear, memorable and sensible, as for example â€Å"we are all embedded in gender† and it has an identified target group, since it begins with the phrase â€Å"As a college students soon to be embarking on your life plan†¦.† This website takes issue with some of the ideas promoted by the popular self-help author John Gray, and contends that his work does not fully take account of what is happening in contemporary American society with regard to masculinity and femininity. The title page takes issues with over simple presentation of male and female as opposites and stresses instead â€Å"hegemonic masculinity† which Trigiani defines as â€Å"the socially dominant form of masculinity in a particular culture within a given historical period†. The website parodies the â€Å"nutshell† oversimplification of Gray, by putting key phrases in heavily accented textboxes, and makes a good job of reclassifying Gray’s books as a form of â€Å"modernized patriarchy†. This is a witty and thoughtful piece of writing that merits deeper study and suggests that there is a lot more of Trigiani’s work to be unearthed and followed up. This website is quite clearly a political activist site, with a very clear agenda to raise consciousness and promote pro-feminist events and ideas. There are links to five main topics on the sports page, and the header has tabs which lead back to the umbrella organization. It is a highly interactive site, with opportunities for readers to sign up for jobs, news and alerts, or to access research materials or buy items in the online shop ranging from books and calendars to T shirts, badges and posters. The usefulness of this site is in providing up to date information on areas, such as sport, where gender inequality is common in contemporary society. It appears to be aimed mainly at women, though one might question why the color pink is chosen as the main feature of the page, unless of course it is intended to be ironic, or a statement of reclaiming

Wednesday, November 20, 2019

Case Study Paper Essay Example | Topics and Well Written Essays - 500 words

Case Study Paper - Essay Example The news is a catastrophic event for the unemployed persons in the country, particularly for those who are living in their own house and have gone jobless for last few months or more and are unable to pay on their mortgages. Alan from Wall Street Journal reports, â€Å"About 3.6 million homes are likely to be lost to a foreclosure or distressed sale by 2013, on top of 6.7 million since 2006, according to Moody's Analytics.† This is really a grim situation in the sense that it is likely to bring a doom to all real estate owners. Why? In a free market, economic principles apply in its full force. One such law is demand and supply. Price remains in equilibrium when supply matches demand. Here the scenario is different. There is huge supply and very little demand. Sources say that the excess inventory of housing units for sale or on rent is estimated to be 1.2 million units at the end of 2010. (Fig 1; Berg, Robert 2010). Housing stock is stated to have aggregate demand of 0.3 mill ion units per year in the country. Simply these figures indicate that there is already a huge build up in the inventory over the demand.

Monday, November 18, 2019

DQ4_MUS Essay Example | Topics and Well Written Essays - 500 words

DQ4_MUS - Essay Example Each tell a story in their own way, and each includes widely divergent volumes and rifts. Both rely upon dramatic effect as the underpinnings of the music. Although a more thorough analysis may reveal deeper similarities, for our purposes, they seem to end there. There are many more differences between in our samples â€Å"The Reunion† and Mozart’s â€Å"The Marriage of Figaro". The Chinese opera is far more vocal. It uses silence for dramatic effect and implements near spoken word vocals in some places. The European sample is much more musical than vocal. In fact, it implements no lyrics at all. The story is European opera is more implicit. It used no white space but relies on variant volumes and rhythms to communicate tone. Some of these similarities are seen in other musical forms especially modern music. There are similarities between in our samples â€Å"The Reunion† and Mozart’s â€Å"The Marriage of Figaro" and the music I listen to regularly. The tambourines of the Chinese sample remind me of â€Å"Gypsies, Tramps, and Thieves† by Cher. The grandiose strings of the European sample are reminiscent of System of a Down. Nevertheless, the differences are more marked. Differences between our samples â€Å"The Reunion† and Mozart’s â€Å"The Marriage of Figaro" and the music I listen to regularly exist. In the music I listen to on a regular basis, vocals are usually used to imply messages sort of midway between the explicit and implicit messages of our samples, and the rhythms are probably less variant than either sample. These differences are the most pronounced on first glance, but on deep analysis, others may be delineated. Our comparison and contrast included that between each cultural sample plus the similarities and differences between these samples and the music I listen to regularly. Here, Chinese opera was represented by â€Å"The Reunion† while European opera was represented by

Saturday, November 16, 2019

Introduction to Occupational Therapy

Introduction to Occupational Therapy Physiology is the study of how the body parts and living organisms work and physical and chemical factor responsible for the origin, progression and development of life. Physiology is a foundation for further studies in the health science. Occupational therapy is a health profession that helps patients improve their nervous system functions including motor, social, personal, academic and vocational pursuits. Occupational therapy is professional trained in the biological, physical, and medical and behavior science. Through physiology, occupational therapists have insight into and be able to explain peripheral, the central and the autonomous nervous system’s functions and structure. From knowing the normal state of nervous system, occupational therapists can address the dysfunctions and improve their nervous system. Occupational Therapist incorporates the study of nervous system as it relates to participation in daily life. Therefore, occupational therapists are able to convert basic physiology concept to patient care. Occupational therapy used the knowledge of nervous system to treat conditions which related to nervous system such as multiple sclerosis, Parkinson’s disease, and cerebral palsy. Multiple sclerosis is an immune-mediated process in which an abnormal response of the immune system produces inflammation in the central nervous system which is brain, spinal cord and optic nerves (National Multiple Sclerosis Society, 2014). The damaged myelin where the protective membrane of nerve fibers is multiple sclerosis in various central nervous system (Lammert Zeeb, 2014). The T and B lymphatic cells and autoantibodies cause myelin damage, neuroinflammtion and neurodegeneration which make multiple sclerosis be a part of the group of autoimmune disease (Lammert Zeeb, 2014). The damaged myelin forms scar tissue (National Multiple Sclerosis Society, 2014). Since the myelin is damaged, the nerve impulses travelling to and from the brain and spinal cord are distorted and producing many of symptoms (National Multiple Sclerosis Society, 2014). Occupational therapist will offer strengthening and stretching exercise for the upper body to improve coordination (Wilson,n.d.). Normally, people who have multiple sclerosis have spasticity, especially lower body parts because the nerve impulse become smaller as going through the nerve (Wilson,n.d.). If they do not do stretching exercises regularly, their legs can be stiffen (Wilson,n.d.). Strengthening exercises are improve weakened muscle in moving and walking (Wilson,n.d.). Parkinson’s is a lacking of dopamine because some nerve cells in brain have died (Parkinson’s UK, n.d.). Parkinson’s is a progressive deteriorate in nervous system and their movement become slower (Parkinson’s UK, n.d.). The main symptoms of Parkinson’s are tremor, slowness of movement and rigidity which cause them involuntary shaking in their part of body, walk slowly, take longer to do their activities of daily life, stiff muscles, pain and muscle cramps (Parkinson’s UK, n.d.). Due to the message from brain to every part of body may not go through properly, it interrupts their activity of daily life such as bladder and bowel problems, eye problems, falls and dizziness, fatigue, freezing, pain, restless legs syndrome, skin and sweating problem, sleep problems, speech and communication problems and swallowing problem (Parkinson’s UK, n.d.). People with Parkinson’s can experience mental health such as anxiety, dementia, depressio n, hallucination and delusion and memory problems because they worry about living with the condition or because of possible changes in brain (Parkinson’s UK, n.d.). There is no way to improve the brain condition, so occupational therapists will help in finding easier ways to do their activity of daily life by recommending some equipment and changes their home safer (Parkinson’s UK, n.d.). The development of glial scar after central nervous system injuries is prohibit axon regeneration (University of Cambride, n.d.). The major molecules in glial scar are chondroitin sulpahate proteoglycans, semaphorins, ephrins and sulfated glycosaminoglycan (University of Cambride, n.d.). If the sulfated glycosaminoglycan, chondroitinase and proteoglycans are lost, this can promote axon regeneration in central nervous system (University of Cambride, n.d.). Axons that have high regenerative potential have large amount of ribosomes and other protein synthesis machinery in axon (University of Cambride, n.d.). However, central nervous system do not transport ribosomes which decrease the capability of nerve cells to regenerate (University of Cambride, n.d.). B esides that, axons in central nervous system need to have right integrin and surface integrin to interact with matrix glycoprotein in order to perform regeneration (University of Cambride, n.d.). However, various inhibitory molecules inactivate the Alpha9 intergrin and tenascin which allow them to regenerate (University of Cambride, n.d.). Cerebral palsy is a disorder that which caused by brain damage (Bachrach, 2012). This disorder can be occurred before or during a child’ birth or during the first 3 to 5 years child (Bachrach, 2012). There is no cure for this disease, but treatments include physical and occupational therapy, speech therapy, drugs to control seizures, relax muscle spasms and alleviate pain to overcome developmental disabilities and learn new ways to adopt this disabilities (National Institute of Neurological Disorder and Stroke, 2014). Their condition can be improved by doing surgery to correct anatomical abnormalities (National Institute of Neurological Disorder and Stroke, 2014). To smoother their activity of daily life, equipment like wheelchairs, walker and communication aids also help to improve their lives (National Institute of Neurological Disorder and Stroke, 2014). There are three types of cerebral palsy which are spastic cerebral palsy, athetoid cerebral palsy and ataxic cerebral pa lsy (Bachrach, 2012). Spastic cerebral palsy can cause stiffness in muscle which cause them have walking difficulties (Bachrach, 2012). Athetoid cerebral palsy can lead to involuntary and uncontrolled movement. Ataxic cerebral palsy can cause them imbalance and depth perception (Bachrach, 2012). For them, they have difficult in doing activities of daily life such as bathing, dressing, feeding, mobility, grooming and bowel (Bachrach, 2012). For children, occupational therapists normally will focus on playing and learning to achieve the goals that settled by multiple disciplinary team. Occupational therapy can address social, psychological and environmental factors involved with the children. Occupational therapist address working on fine motor by grasping and releasing toys, playing puzzle, sorting out the shape and number and others in order to exercise their hand’s muscle for developing handwriting skills. Occupational therapy for cerebral palsy can meet their needs by addressing hand-eye coordination to improve play skills such as hitting a target, batting a ball, bowling, coping from whiteboard and others. Occupational therapist helps children with developmental learning delay in activity of daily life such as bathing, dressing, grooming, feeding and movement. Normally, these children are more impulsive, aggressive, behavior disorder and low confidence due to their disorder. Occupational therapists also have to teach them how to vent out their stress and manage their anger. Occupational therapists will recommend them to write down their feeling in dairy or participating in physical activity likes sport. Due to their weak muscle tone, muscle and motor skills, occupational therapists have to teach them to use specialized equipment such as wheelchair, splint and dressing devices. Normally, their eating utensils are modified to bigger and heavier handles than normal one in order they can feed themselves. Their cups with special handles and plates with higher lips to keep and drink from slipping off. The clients with physical limitation can operate computer with touch screen and voice recognition to make their works easier. Special computers have the capability to help them perform taks that would normally be impossible for them. As nerve cells do not have centrioles to perform cell division, once the nerve cells are damaged, it is hard to recover. Dealing with disease or disorder associated with nervous system, there is no cure or hundred percent to recover back to normal life. However, as a occupational therapist, they will try their best in finding easier way to perform their activity of daily life. Not only occupational therapists ask them to do some exercises or play, but occupational therapists also have to go their home to have an assessment to modify their home to make their life easier. Normally, for those who have disorder or disease, their parents or caregivers may experience some mental health, so the occupational therapists have to improve their family members to decrease assistances on other for help with self-care, increase physical mobility and give consultation to the family member. From the knowledge of nervous system, occupational therapists know how to treat them to improve their lives and prevent any accident which can make it worse. References Bachrach, S. J. (2012). Cerebral Palsy. Retrieved from http://kidshealth.org/parent/medical/brain/cerebral_palsy.html# Lammert, E., Zeeb, M. (2014). Metabolism of Human Disease. Retrieved from http://books.google.com.my/books?hl=enlr=id=75_IAwAAQBAJoi=fndpg=PA47dq=introduction+of+multiple+sclerosis+ots=x4gUh7V244sig=DvW5sK0mKakeMR9sRSgPslIdRwU#v=onepageq=introduction of multiple sclerosisf=false National Institute of Neurological Disorder and Stroke (2014).NINDS Cerebral Palsy Information Page. Retrieved from http://www.ninds.nih.gov/disorders/cerebral_palsy/cerebral_palsy.htm University of Cambridge. (n.d.). John van Geest Centre for Brain Repair. Retrieved from http://www.brc.cam.ac.uk/principal-investigators/james-fawcett/axon-regeneration-in-the-central-nervous-system/ National Multiple Sclerosis Society (2014). Definition of Multiple Sclerosis. Retrieved from http://www.nationalmssociety.org/What-is-MS/Definition-of-MS Parkinson’s UK (n.d.). Occupational Therapy and Parkinson’s. Retrieved from http://www.parkinsons.org.uk/content/occupational-therapy-and-parkinsons Wilson,M. A. (n.d.). Multiple Sclerosis and Exercise. Retrieved from http://www.sitandbefit.org/multiple_sclerosis

Wednesday, November 13, 2019

Revelation :: essays research papers

No part of the Bible and its interpretation is more controversial than the book of Revelation. The book of Revelation is the last profound book in the New Testament. It conveys the significant purpose of Christianity by describing God’s plan for the world and his final judgment of the people by reinforcing the importance of faith and the concept of Christianity as a whole. This book was written by John in 95 or 96 AD. What is, what has been, and what is to come is the central focus of the content in Revelation. Literalist fundamentalists read Revelation’s multivalent visions as predictions of doom and threat, of punishment for the many and salvation for the elect few. Scholarly scientific readings seek to translate the book’s ambiguity into one-to-one meanings and to transpose its language of symbol and myth into description and facts. In Elisabeth Schà »ssler Fiorenza’s The Book of Revelation: Justice and Judgment, a third way of reading Revelation is depicted. The collection of essays in this book seeks to intervene in scholarly as well as popular discourses on the apocalypse from a liberationist feminist perspective.   Ã‚  Ã‚  Ã‚  Ã‚  The first two parts of the book discuss the kind of theological-historical perspective and ecclesial situation that determines the form-content configuration of Revelation. The first section attempts to assess the theological commonality to and differences from Jewish apocalypticism. Fiorenza focuses of the problem that although Revelation claims to be a genuinely Christian book and has found its way into the Christian canon, it is often judged to be more Jewish than Christian and not to have achieved the â€Å"heights† of genuinely early Christian theology. In the second part of the book, Fiorenza seeks to assess whether and how much Revelation shares in the theological structure of the Fourth Gospel. Fiorenza proposes that a careful analysis of Revelation would suggest that Pauline, Johannine, and Christian apocalyptic-prophetic traditions and circles interacted with each other at the end of the first century C.E in Asia Minor. She charts in the book the structural-theological similarities and differences between the response of Paul and that of Revelation to the â€Å"realized eschatology†. She argues that the author of Revelation attempts to correct the â€Å"realized eschatology† implications of the early Christian tradition with an emphasis on a futuristic apocalyptic understanding of salvation. Fiorenza draws the conclusion that Revelation and its author belong neither to the Johannine nor to the Pauline school, but point to prophetic-apocalyptic traditions in Asia Minor.

Monday, November 11, 2019

Demise of a Hero Essay

The play Antigone is one of the known Greek tragedies. Written by Sophocles and performed in 441 BC, the play is considered, up to the present time one of the most recognized tragedies ever written. But then, what is a tragedy and what differentiates it from other forms? Aristotle, in his Poetics, defined tragedy as â€Å"the imitation of an action that is serious and also, as having magnitude, complete in itself.(Aristotle, VI.2)† Aside from such, tragedies also have the ability to instigate a feeling of pity and fear for the character. However, these feelings will be lost due to a catharsis or purging of such emotions caused by the tragic hero. There has been much debate as to who is the tragic hero in the play.   In Aristetolian definition , the tragic hero is doomed to fail and posseses a   tragic flaw, or fatal flaw. In the case of   Antigone, her tragic flaw, or misjudgement, that is hamartia is her higher laws of duty to the gods and one’s family. She is willing to do all things for the laws she strongly abides by and fight for the family whom she is devoted to. Creon ,   on the other hand, is quite the opposite. He disregards the directives from the gods. The characters’ tragic flaw takes the character down as the tragedy progresses. I quote from Antigone’s line â€Å"Gladly will I meet death in my sacred duty to the dead. Longer time have I to spend with them than with those who live upon the earth. Seek not to argue with me; nothing so terrible can come to me but that an honored death remains.†(Sophocles) Truly, Antigone is ready to face death to fulfill her duties. In Creon’s case, I quote, â€Å"Honoring the good and punishing the vile, as well beseems a ruler, I have assigned due funeral rites to Eteocles, who died fighting for the fatherland; but Polynices, who sought to make desolate with fire his native city and its gods, and who sought to glut himself with kindred blood and lead our citizens to slavery–to him shall no man give a tomb. Let the body lie mutilated, as a feast to dogs and birds. Therefore have I appointed watchers over his corpse, and do ye watch yourselves that no one disobey. Greed has often led men to their death.†(Sophocles) Aside from having a tragic flaw, Aristotle defines a tragic hero as having several other characteristics that invoke the emotions of the audience who are watching the tragedy. The tragic hero is characterized by four major attributes. The first, tragic flaw, or hubris has already been discussed in the earlier part. Another trait is that the character must be either born of noble blood, must posses nobility; or is born with a high degree of wisdom. In the case of Antigone, she is born of nobility. Antigone is Oedipus’ and Jocata’s daughter. Then again, Creon is also of noble origin since he is the current ruler at.that time. After such follows perepetia or a reversal of fortune which is caused by the aforementioned flaw. Antigone is emprisoned and starved to death, while Creon eventually loses all that he has. Creon’s anagorisris or realization of his mistakes came too late. When he consulted the prophet Teiresias, all of his family were dead and Antigone had already commited suicide. Antigone was written by Sophocles a known tragedian, it was written for Greek audience and was meant to be performed on a Greek stage. Antigone is One of the 3 Theban plays or Oedipus cycle. This set contains Oedipus Rex, Oedipus at Colonus and the aforementioned play, Antigone. The characters in the play are individuals who are part of Greek mythology. The play is set in the kingdom of Thebes at a time after the outbreak of a war in between armies led by the two sons of Oedipus. The main conflict of the play was presented in the beginning of the play. Since the beginning of the play, the conflict lies on the death of the two brothers who had apparently killed each other. Creon suggested that Polynices would not be given proper burial. He argues that since Polynices fought against the kingdom of Thebes, he cannot be buried with proper rights while Eteocles received full military honors in his burial. Having found out what had become of his brothers, Antigone defies Creon’s decree and decides to bury his brother. When Creon found out about this, he ordered for Polynices’ remains to be dug out. At this point, Antigone accepts to be punished by death for the action she has done. Ismene claims to be part of this incident but Antigone does not allow her to admit to such act. The Main characters in the play are: Antigone , Ismene, Antigone’s sister  Creon, Eurydice, Haemon and Teiresias. Antigone is a woman who adheres firmly to the law of the gods as well as the protection of her family. In the course of the play, we see that Antigone holds onto what she believes in up until her death. Ismene, as she goes into a dispute with her sister, showed her resilience and how Antigone’s ideas had greatly influenced her. Creon is Antigone’s uncle. But unlike Antigone, he is a firm believer of the laws of man. He is constrained by the ideas of simplicity and goos sense. Eurydice is Creon’s wife. She is silent but very significant since her suicide marked the total fall of Creon. Haemon is Antigone’s fiancà © and Creons son. He tries to convince his father to spare Antigone’s life. He was also responsible for speaking of the opinion of the people that Antigone’s decision was right. Teiresias is the blind prophet who spoke to tell Creon of his wrongdoings. Teriesias blindness and Eurydice’s silence tells us how significant the stillness can become.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In our modern age, there is still debate on who should be followed. Although most laws that are created adhere to the known laws of our religion, there is still conflict between the man-made and divine laws. At times, it is very difficult to decide which laws to put first, especially when there is no absolute right and wrong. However, as what had happened to Creon, it is very possible that we make a mistake and end up much like the tragedy that is in Antigone. Works Cited Aristotle, Poetics. Gregory, Justina, ed.. A Companion to Greek Tragedy, 2005 Segal, Charles, Tragedy and Civilization: An Interpretation of Sophocles (Norman: University of Oklahoma Press, 1999, new edition). Sophocles. Three Theban Plays. Trans. Robert Fagles. New York: Penguin Books, 1986,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   p. 35   

Saturday, November 9, 2019

Discrimination †Thought Essay

1. What do you consider to be the most valuable information you got from this class? Why do you consider this most valuable? I think that the most valuable thing that I took from this class is the fact that racism is still very much a major part of our society. Growing up in rural Iowa I always new that there were racist people, but I never knew how the racism actually affected our society and how strongly it influences such things as government funding for education and housing developments. Racism and prejudice always seemed secondary to me. I always knew that this country had issues with racism, but I never imagined that it affected serious issues so heavily. Minorities in this country are put at a greater disadvantage then whites. Many minorities especially those that do not speak English as their primary language have to deal with inadequate housing, under funded school districts and the everyday struggle of discrimination for their differences and beliefs. 2. To what extent, if any, has your thought process about race relations change as a result of this class? Explain your answer. I wouldn’t say that my personal beliefs have changed due to this class, because I feel that I have always been open-minded and treated everyone with equal respect. I would however say that my thought process has changed slightly. My thought process has been altered because I always looked at racism as a problem, but not my problem. I was never directly involved in racism, and I thought that there was nothing that I could do to change the views of others. After this class I have realized that if you are not part of the solution then you are ultimately part of the problem. Many people turn their head when they are around a situation of discrimination, saying nothing. People have the misconception that just because you didn’t say anything negative or directly discriminate against another person that there is nothing else that they can do to fix the problem. The only way for racism and discrimination to disappear in this country is for us to admit that they exist and they are a major problem. 3. What will you do differently as a result of what you learned? After taking this course it opened my eyes and really made me think in a different light. Since the course began in August I have accepted new concepts and have decided for myself which ones that I choose to follow and which ones I have chosen to ignore. I feel that my mindset involving racism has changed and because of that I will attempt to get more involved and stop ignoring racist comments and gestures. I have never been a person to treat people differently based on their beliefs, race and/or ethic backgrounds, but that doesn’t mean that I have done anything to help get rid of the problem. I believe that people can make very small steps to correct racism and it will indeed make a huge difference. Some people feel that their individual efforts will make little, if any, difference in the overall scheme of things. If only one person from each group friends changes their mindset about racism then they can begin to reverse the situation. If that one person educates themselves about the issues involving racism and practices their beliefs then they will ultimately begin to change the minds of many of their friends. Obviously this will not work to change everyone’s mindset, as some people are set in their ways and due to ignorance will never change or even attempt to broaden their views and beliefs.

Thursday, November 7, 2019

rabies essays

rabies essays Rabies, its name comes from a Latin word meaning to rage has struck fear in people for centuries. An Italian physician, Girolama Fracastoro, discovered that rabies was a disease fatal to humans as well as animals in the 16th century, calling it an incurable wound. Louis Pasteur created the first rabies vaccine in 1885 using live rabies virus (Hennessen, 17). Pasteurs early vaccine could cause serious, even fatal, reactions, but it was a start on the road to todays effective vaccines. Rabies has a long history in medicine, and now is well known. Rabies is a preventable viral disease of mammals most often transmitted through the bite of a rabid animal, including humans. The vast majority of rabies cases reported to the Centers for Disease Control and Prevention (CDC) each year occur in wild animals like raccoons, skunks, bats, and foxes. Domestic animals account for less than 10% of the reported rabies cases, with cats, cattle, and dogs most often reported rabid (Finley, 34). Rabies virus infects the central nervous system, causing encephalopathy and ultimately death Early symptoms of rabies in humans are nonspecific, consisting of fever, headache, and general malaise. As the disease progresses, neurological symptoms appear and may include insomnia, anxiety, confusion, slight or partial paralysis, excitation, hallucinations, agitation, hyper salivation, difficulty swallowing, hydrophobia, and an unusual sensitivity to sound, light, and changes in temperature. Death usually occurs within days of the onset of symptoms (Hennessen, 98). There are two forms of rabies. Furious rabies largely affects the brain and causes and infected animal to be aggressive or excitable. Paralytic or dumb rabies, mainly affects the spinal cord, causing the animal to be weak-limbed, lazy, and unable to raise its head or make sounds because neck and throat muscles are paralyzed. I...

Monday, November 4, 2019

INTRO INTO LAW ENFORCEMENT UNIT 1 Assignment Example | Topics and Well Written Essays - 750 words

INTRO INTO LAW ENFORCEMENT UNIT 1 - Assignment Example In the state of Tennessee, the first requirement for potential law enforcement officers is a minimum age of 21 years. Actually, candidates may apply for the officers’ position 2 months prior to their 21st birthday. In addition, persons who previously served in the military must have been honorably discharged from service. In terms of driving capability, Tennessee requires a minimum of Class D driving license with no record of chargeable road offenses. Academically, one must possess at least a GED or a high school diploma. Previous conviction and plea of quilt to possession, use and sale of controlled substances, with the exception of Marijuana, serve as grounds for disqualification. Association with Marijuana is examined in terms of last-time use whereby applicants are eligible if they used marijuana more than 2 years before the date of application. With respect to physical suitability, Tennessee Peace Officers Standards requires one to have normal color vision, average depth perception and a minimum binoculars vision of 20 feet (Conner & Rebecca, 2011). With respect to Mississippi, every candidate aspiring to become a law enforcement officer must have a minimum age of 21 years old. In terms of physical fitness, candidates must have normal vision and hearing. In addition, physical fitness evaluation will include agility tests in running and maneuvering through zigzag obstacles. Aside from having a high school diploma or a GED, candidates must pass small tests on basic mathematics skills and grammar in incident report writing. Medically, persons with likelihood of developing respiratory and cardiovascular complications are not eligible. According to Conner and Rebecca (2011), Mississippi also requires that candidates undergo a thorough psychological assessment in order to ascertain their ability to handle work-related stress in a mentally stable manner. Lastly,

Saturday, November 2, 2019

Video in the Newsroom Research Paper Example | Topics and Well Written Essays - 500 words

Video in the Newsroom - Research Paper Example The research bases most information in relation to New York Times practices. The New York Times newspaper initiated the use of videos in newsrooms following the dawn of digitalized technology and an aspect that propelled sales and profits. The company adapts to the practice and is able to reduce paperwork and unnecessary workforce (Hale c1). The company acquires an edge of efficiency as the editors find ease in making story scripts through the relay of videos. The company prints information promptly and reaches the buyer on time. Therefore, the editors post intense and accurate information online to reach the desired reader (Cornelissen, 78). The New York Times implements that the photographers should work closely to the live footage journalists who cast the videos on the occurrence of the events. The newspaper company establishes that the photographers should take still photos, and write scripts to remain informative to the occurrence of the events (Hale c1). New York Times’ photographers cast video scripts to support their still photos, and written scripts. Therefore, the use of videos in the newsrooms affect the photographers to present supported information to the editors who find ease in revising information, attaching relevant information to the chosen articles and promptly posting it online (Day 48). New York Times relays most of the news via websites to cover a wider area. The company saves unnecessary expenses through the criteria as transport cost reduce accordingly. The use of videos in newsrooms, and in online relay of information curbs the low-income earners from accessing information. The company notes that most of the readers to newspapers lack access to digital informative sources. The newspaper company seeks to reach all the readers accordingly but deviating to the online channels curbs some readers out of reach. Therefore, use of

Thursday, October 31, 2019

The feasibility of climate change negotiation Coursework

The feasibility of climate change negotiation - Coursework Example There is an increasing unanimity among the scientific and the global community at large that the earth’s climate is changing. Human activities have been the number suspects contributing to climate change. Climate change cognizance has been followed by increasing awareness and concern among the public. The earth’s climatic conditions are at an advanced stage of making the world inhabitable. Unless organizations employ the correct mitigation efforts, irreparable changes may be inflicted on natural habitats that are used to feed humans, plants and animals. Climate change problems are shared, and they require a shared, unified and cooperative response. The world community needs to establish climate change mitigation that encompasses radical restructuring of the way the world’s economies function. The developed world is the main contributor of greenhouse gas (GHG) emissions through the consumption and unattainable means of production. The efforts put in place to mitigate climate change by the developed nations are not enough. Nations need to congregate and develop an action plan that can ensure effective climate change preventive measures work. Various climate change negotiations that have been by the United Nations have taken place. The Copenhagen Conference of the Parties (COP15) in 2009 deliberated on climate change as one of its main agendas (Batalha & Reynolds, 2012). The parties demonstrated widespread expectations of commitment for action.

Tuesday, October 29, 2019

Consultancy Report Essay Example for Free

Consultancy Report Essay As a subsidiary of one of the largest cosmetics organizations in the world, you are in a position to dramatically increase your potential and further capitalize on your brands recognition. My hope is that you will establish and maintain a broader, more diverse customer base and increase your overall profitability. Based on an in-depth analysis and research conducted on your organizations behalf, I have identified several problematic areas in need of immediate attention. The following document will serve to provide valuable information to address these issues accordingly. One such issue and perhaps one of the most crucial is that of the organization’s brand awareness levels in the United Kingdom. This is due in part to the fact that Mary Kay U.K. is not as widely recognized in the United Kingdom as it is in the Americas. I recommend increasing your presence to reach potential customers who would otherwise be unaware of your organization. We will seek to address the significant growth of new potential competitors while developing a means of competing effectively against already established competitors. You will learn of new methods in which to remain relevant and a viable global contender in the cosmetics industry. New products will serve to provide your organization with a competitive edge and differentiate your organization from all its competitors. New policies and changes in the organization’s infrastructure will increase employee satisfaction an important factor for employee retention. These enhancements to the organization’s current dealings can ultimately increase profitability, improve customer satisfaction levels, and increase employee productivity. As Mary Kay U.K. adopts these changes and once in effect, there will be a need to take on additional employees to tend to the day-to-day operations and supplementary qualified/experienced executive-level professionals, allowing for a more focused approach on the management aspects of the organization. Effective documentation of the organization’s financials will allow for more educated and informed decision-making procedures. Adequate fiscal records serve as effective management tool for predicting future success, identify problem areas and to make decisions that will assist in the organization’s overall effectiveness. In addition to significantly changing the inner workings of the organization in the United Kingdom, substantial changes to the organizations image and frontend interfaces may be required to assist with the issue of brand awareness. The organization must become a well-oiled machine internally as well as an aesthetically pleasing entity for potential customers, future investors and for those considering strategic business alliances. Creating a more convivial atmosphere with which your organization would then be associated will give these interested parties a respectable first impression. It is apparent that lacking presentation and unfocused management gives rise to the decrease or stagnation of profitability and employee retention. Changes to policy, organizational image, and infrastructure will not only prove beneficial but may in fact be necessary for the success of the organization and its future viability within the United Kingdom. In addition, there must be changes in customer behavior to increase the probability of the organization’s adoption. The organization needs to appeal to a broader customer base after shifting consumer views of cosmetics to match that of American consumers. Thus, by implementing novel, eye-catching, and feeling invoking imagery or advertisements, people will in turn be more inclined to purchase Mary Kay products. In order to be more successful, I recommend the transformation of current marketing strategies. Implementation of a marketing plan that encompasses the arguably successful word-of-mouth strategy in addition to overt and persistent adverts by way of social media will benefit the organization’s image. Because a constant stream of information pertaining to the actual products will allow the consumer to easily recall the information and develop a need for the product as presented by the advertisement. In addition, there must be a vested interest in appealing to the variety of potential consumers within the United Kingdom. Mary Kay U.K. would be wise to capitalize on United Kingdom’s ever-growing and diverse population, via the translation and representation of the multitude of languages spoken within the target areas of operation. This will allow for a more comfortable customer experience and personalized identification with the Mary Kay brand. Brand Awareness is at an all-time low as target populations fail to recognize the Mary Kay Brand. The organization must increase its visibility in the growing cosmetics market in the United Kingdom. This is possible with improved advertising and re-imagined brand association. Increased brand recognition will assist with declining profits. The proposals presented in this consultancy report, should Mary Kay U.K. opt to adopt them will serve to promote the organization’s business aptitude and increase overall profitability and effectiveness. My hope is that this educated and informed counsel will effectively navigate the organization into a state of increased viability and the optimization and growth of Mary Kay U.K. business operations and clientele. INTRODUCTION This consultancy report will serve to provide the Mary Kay U.K. Ltd. Subsidiary of Mary Kay Cosmetics with informed suggestions to increase the organization’s revenues and improving the day-to-day dealings of the organization from a management perspective. Following extensive research of the organization’s operations, I have prepared a comprehensive examination of the organization in its entirety. This research has been comprised of a thorough analysis of the organization’s fiscal and promotion facets. This report also takes into account the consumer aspect of the organization, and the organizations image as viewed by the public. In addition, it will serve to demonstrate the manner in which the target audience does or fails to accept this image. Crucial organizational issues have been identified and addressed accordingly, supplemented with recommendations for minimizing or eliminating potentially negative effects. These suggestions may prove insightful for the achievement of further profitability and consumer satisfaction should the organization choose to implement any or all of the changes proposed in this report. The information provided in this report comes via thorough research and analytical dismantling of data and industry trends and its reassembling in the form of a well-formulated business plan. Suggestions provided will seek to address Mary Kay U.K.’s organizational structure, the organization’s inclination to incorporate a corporate social responsibility element, consumer satisfaction, employee turn-over rates, decreasing or non-existent profits, brand recognition and awareness among target consumers and product quality, to name the most imperative of organization’s issues. In all, if implemented, these changes could ensure a significant turnaround for the Mary Kay U.K. entity. Numbers will rise to the status of or potentially rival those of its American contemporary. The organization would hold a strong position before its global competitors and open the door for future business strategic affiliations. The organizational redesign will prove beneficial for Mary Kay’s United Kingdom division as an organization, for the consumers now receiving increased quality services, and for the leveling of the cosmetics industry in the United Kingdom. ANALYSIS OF CLIENT BUSINESS Company Description and History Mary Kay Inc. is one of the largest cosmetics companies in the world to date. Headquartered in Addison, Texas at 16251 Dallas Parkway Addison, TX 75001 in the United States, it has manufacturing plants located in Dallas, Texas, Hangzhou, China and La Chaux-de-Fonds, Switzerland for its European market. Mary Kay Inc. operates as a subsidiary of Mary Kay Holding Corporation. Founded by Mary Kay Ash in 1963 and based on personally established values that guided her everyday life she sought to help women live the life of their dreams. Company values include integrity, honesty and a belief in the Golden Rule; â€Å"Do unto others as you would have them do unto you.† The mission, to assist and provide the vehicle that would allow prospective independent beauty consultants to have their respective dreams come true via the distribution, promotion, and retailing of a handful of products. Mary Kay Inc. identifies itself as a â€Å"Generation Everything† organization, meaning it serves everyone from all walks of life and of all ages. The organization recently posted that its revenues are up to 3 billion due to sales in its 35 + markets globally. All made possible by its 25 million global independent sales force.